This industry report is based on a survey of 1,054 Americans investigating their experiences with their auto lenders, particularly when it comes to issues of digitization in their loan application process, time to funding, and general expectations from the auto finance industry.

The message is clear –– customers want fast and easy loan applications and are abandoning slow, offline application processes.

In this 21 page industry report, you will learn:

• Why customers expect their loan application to be fast and easy

• How Generation Z is particularly underserved by auto lenders and why it’s a problem

• The #1 reason customers abandon their loan applications
• The impact of income on loan application experience